The Antigua Group, Inc. is a leading designer and marketer of men's, women's and children's lifestyle apparel and sportswear under the distinctive Antigua label. Antigua has been serving the apparel needs of the Golf, Licensed Sports, Corporate and identity Specialty Retail markets for over 36 years. It has become the apparel of choice for numerous PGA, Senior PGA and LPGA tournaments.
Full eCommerce platform functioning within an Azure cloud environment
Unlimited variant configuration with conditional variants, e.g.: certain colors only available in certain sizes
Full image gallery at the product level with lightbox, zoom and color swatches
Inventory management at the product and variant combination level
Unlimited sales and discount options with start/end dates by product, category, and security roles
Multi-use product slider for featured products, categories, sales, and more
Antigua has displayed an excellent use of conditional variants, while utilizing unique variant inventory features. You can see the Women’s Pique polo is in-stock by color and size. RazorCart allows you to configure inventory at the variant-defined level for complex inventory management.
The use of zoom images can give your customers a better feel of quality and texture throughout your online catalog. Variant images allow your customers to view all available options in real-time, taking the guesswork out of your eCommerce options. Simply upload your zoom images and variant images using your admin console.
If you want more information on the capabilities of our eCommerce Solution, you can download the full case study here.