Ah I see that looks pretty cool! We would have to download the doc from their site and figure it out how to implement within the featured products module. We implemented lightbox and zooming on the product details page which im sure is similar to the hovering scroller so you can refer to the productdetails.ascx as an example Im sure there is a solution to inserting the required li tags you probably just have to play around with it. You can try creating an outer div, closing the table tag where you want to add it or just replacing the table layout with divs. You have access to all the html code in the ascx to make the changes. If you would like a quote for us to implement please send an email to sales@smith-consulting.com.
-Scott