Once I select Discounts by membership role the "Add to Cart" button changes to "Options". It does show the price that is associated with the product based on the role that is logged in but there doesn't seem to be a way for someone to get it added to the cart. Any ideas?
It's not broken... that was by design as per someone else's design specs.
Options takes you to the product details screen, where the item can be added to the cart.