Each product does have its own page if you go to your product details page you will notice each product has a unique url. Additionally, in version 2.87 we added new seo features to allow product names and category names in the urls. On the product side we created a new field for you to enter the keyword to add to the url for the product but for the category we used the category name.
http://www.smith-consulting.com/forum...
On the category side you have a couple of options for unique urls and creating your own pages:
1. You can create your own category pages and pass the categoryid in the querystring as well as any keyword for seo purposes. See this forum post http://www.smith-consulting.com/forum... Using the same url syntax add your seo keywords to the end of the url as parameters.
2. Starting in v2.87 the cart passes the category name in the url. In 2.88 in the category management area there is a new field called "Category SEO URL" where you can enter your own category keywords in the url similar to what we implemented on the product side in v2.87.
Hope this helps!
-Scott